I love firms that can keep a strong sense of self and not get lost in need to keep a clean, blank canvas to display a work on. As much we might want to brand ourselves as impartial and unbiased, we all carry the unavoidable memories of our past experiences and with that our preferences and subjectivity, and I believe bringing those to the forefront of a firm’s identity connects us more than alienates. Ship of Fools is a firm that we’ve defined as and designed to be unafraid of who it is, keeping a serious-about-play attitude that pushes us forward in a sea of uncertainty.